Case study McDonalds

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Erasmus Platform for Sustainable value Creation Case study McDonald's Willem Schramade McDonald's: a sustainable finance case study September 2019 Willem Schramade Erasmus Platform for Sustainable value CreationImportant: this company analysis was done for educational purposes. It is not an investment recommendation nor does it in any way reflect the opinion of RSM, Erasmus University. Target prices were calculated only to illustrate ways of thinking about value . | Erasmus Platform for Sustainable value Creation3Abstract4Introduction5The list of questions6Answering the questions for McDonald's9Conclusions and reflections27References28Important: this company analysis was done for educational purposes.

are its customer value proposition and profit formula?2 McDonald's is the world's largest restaurant chain with 36,000 stores in over 100 countries. The vast majority (>90%) of these stores are run as franchises. As they say it3: “The power of our franchisees, suppliers and employees working together

  Customer, Chain, Value, Proposition, Customer value proposition