CHAPTER 07 SELF-PRESENTATION
February 19, 2013 at 9:44 PM page 1 of 42 C HAP T E R 07 S E LF-P RE S E NT A T I ON I. THE NATURE OF SELF-PRESENTATION ........................................ ........................................ .............. 3 A. WHY DO PEOPLE ENGAGE IN SELF-PRESENTATION ? ........................................ ........................................ .. 3 B. WHEN AND HOW DO PEOPLE MANAGE IMPRESSIONS? ........................................ ..................................... 5 C. INDIVIDUAL DIFFERENCES IN SELF-PRESENTATION ........................................ ........................................ ..... 7 II. CREATING DESIRED IMPRESSIONS.
People also strive to create impressions of themselves in the minds of others in order to gain material and social rewards (or avoid material and social punishments). As discussed earlier, it is usually in our best interests to have others view us in a particular way.
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