Chapter 7 - Communication for Development

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D R A F T1Chapter 7 - Communication for DevelopmentBy Michael Galway, Commissioned by UNICEFSummaryThere is limited information about attempts to communicate with families andcommunities about arsenic in drinking water supplies. Despite the global nature of theproblem, little documentation exists about efforts in different countries to communicatewith people about the risk to their health from arsenic. This Chapter fills that void byproviding a synthesis of the global experience to single largest Communication initiative on arsenic comes from Bangladesh. Amulti-media, multi-level Communication strategy was launched by the nationalgovernment, with UNICEF assistance, in four rural areas in late 1999. An initialevaluation indicates that the strategy is raising awareness and villagers are switching tosafe sources of water.

D R A F T 3 Up until 1998, relatively little communication work for arsenic had been done in Bangladesh. As a result, awareness was low, despite the severity of the problem.

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