Communication Accommodation Theory - CORE
Chapter 5/20/2006 5:00 PM Page 293. Giles, H., & Ogay, T. (2007). Communication Accommodation Theory . In B. B. Whaley & W. Samter (Eds.), Explaining Communication : Contemporary theories and exemplars (pp. 293-310). Mahwah, NJ: Lawrence Erlbaum. 16. Communication Accommodation Theory Howard Giles and Tania Ogay University of California, Santa Barbara INTRODUCTION. Imagine a conversation between an older male professor of British origin, a male African American undergraduate student, and a female postdoctoral student from Switzerland taking place in an American University. Think of the variety of social dimensions involved in this situation: gender, culture and ethnicity, social and occupational status, age, and so forth. How are the different personal and social identities negotiated during the interaction? Who changes his or her communicative style to accommodate whom?
Motives for Convergence and Divergence An important . motive. for convergence is the desire to gain approval from one another. The premise is that of similarity attraction (Byrne, 1971): The more similar we are to our conver-
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