Competing on Analytics - BabsonKnowledge.org: …

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Executive SummaryThis report describes the emergence ofa new form of competition based on theextensive use of Analytics , data, andfact-based decision making. The Analytics quantitative or statistical models to analyzebusiness problems may be applied to avariety of business problems, including cus-tomer management, supply chains, andfinancial performance. The research assessed32 firms with regard to their orientation toanalytics; about one-third were classified asfully engaged in analytically oriented strate-gies. Both demand and supply factors foranalytical competition are described. Of thetwo, demand factors are the more difficultto create. The presence of one or morecommitted senior executives is a primarydriver of analytical competition. On What Basis DoCompanies Compete Today?

Attributes of Analytically Oriented Companies Virtually every major company uses some form of statistical or mathematical analy-sis, but some take analytics much further

  Statistical, Analytics