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Competitive Analysis - CMU

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Competitive AnalysisKit NeedhamAny way the customer is solving the problem now is competitionDIRECT vs INDIRECTDIRECT similar products and servicesINDIRECT solving same problem for same target market with a different product or serviceWho are Uber s competitors?Direct?Indirect? Competitive FactorsWhat makes a customer choose one solution over another?Price cheaperService faster, personalized, convenientQuality -lasts longer, stylish, tastes betterAt most, you can only compete on 2 out of the 3Unfair AdvantageCore competency that cannot be copied or bought-Deep domain expertise (hospital systems)-One amazing hard thing (Google algorithm)-Authority (existing reputation in market)-Dream Team (previous startup success; rock star)-Unique, novel solution or product (disruptive)-Patent(s)-Ability to scale, operate significantly more efficientlyTypes of Analysis Company ProductQuestions for Competitive Company AnalysisCompetitive Company Analysis Where located?

Competitive Factors What makes a customer choose one solution over another? Price – cheaper Service – faster, personalized, convenient Quality - lasts longer, stylish, tastes better

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