Consumer Behavior - Pearson

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Consumer Behavior 1 2/7/18 12:47 AM. 2 2/7/18 12:47 AM. Consumer Behavior Twelfth Edition Leon G. Schiffman Professor Emeritus of Marketing and E-Commerce Peter J. Tobin College of Business St. John's University, New York City Joe Wisenblit Professor of Marketing Stillman School of Business Seton Hall University, New Jersey New York, NY. 3 2/7/18 12:47 AM. Vice President, Business, Economics, and UK Courseware: Operations Specialist: Carol Melville Donna Battista Design Lead: Kathryn Foot Director of Portfolio Management: Stephanie Wall Manager, Learning Tools: Brian Surette Director, Courseware Portfolio Management: Ashley Dodge Content Developer, Learning Tools: Sarah Peterson Senior Sponsoring Editor: Neeraj Bhalla Managing Producer, Digital Studio and GLP, Media Production and Editorial Assistant: Linda Albelli Development: Ashley Santora Vice President, Product Marketing: Roxanne McCarley Managing Producer, Digital Studio and GLP: James Bateman Senior Product Marketer: Becky Brown Managing Producer, Digital Studio: Diane Lombardo Product Marketing Assistant: Marianela Silvestri Digital Studio Producer: Monique Lawrence Manager of Field Marketing, Business Publishing.

Interpretation: Consumer Imagery 96 Perceived Value 96 Perceived Quality 97 Price–Quality Relationship 98 Brand Image 99 Package Perceptions/Image 101 Service Quality 102 Retail Store Perceptions/Image 103 Company Image 104 Risk Perception 105 The Components of Perceived Risk 105 Reducing Perceived Risk 107 Information 107 Brand Loyalty 107

  Value, Consumer, Perceived, Perceived value