Search results with tag "On consumer"
The Impact of Advertisement on Consumer Buying Behavior …
www.ijsdr.orgis to reach consumers and influence their awareness, thinking and buying decision. Advertising has the potential to contribute to brand choice of consumers and it also impacts on consumer behavior. Consumer behavior should be analyzed for effective advertising, to know why consumers behave in a particular way under certain circumstances.
IMPACT OF ONLINE SHOPPING ON CONSUMER BUYING …
www.globalscientificjournal.com2007). Thus, a consumer who perceives online shopping as beneficial is more inclined to make online purchases. Adnan (2014) established that perceived advantages and product awareness had a positive impact on consumer attitudes and buying behaviour in Pakistan. In Kenya, a previous study conducted
INFLUENCE OF SOCIAL MEDIA ADS ON CONSUMER’S …
troindia.insocial media ads on consumer’s behavior. The main emphasis in this research is to identify and get insight into the main features of social media ads influencing consumer’s intention to buy. An in-depth study of literature was done to identify the features of advertisements influencing purchase intention. Therefore, the relationship of
THE INFLUENCE OF CULTURAL FACTORS ON CONSUMER …
www.eajournals.orgCultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires.
Multichannel Retailing And Its Implications On Consumer ...
jrdelisle.comMultichannel Retailing And Its Implications On Consumer Shopping Behavior 3 consumer decisions across two specific purchase channels. Key research questions
Impact of COVID-19 on Consumer Behaviour
www.gov.mb.caImpact of COVID-19 on Consumer Long-term Behaviour COVID-19 is changing consumers’ attitudes, behaviours, and purchasing habits, and many of these changes are likely to remain post-pandemic. As these changing consumer needs and behaviours will transform industries’ future, they will pose both new challenges and opportunities for businesses.
A Study on the Effects of Sales Promotion on Consumer ...
www.ejmste.comimage, perceived value, and purchase intention are also associated. Sales Promotion therefore has become a primary issue for marketing. Aiming at 2014 Kaohsiung International Travel Fair, 1000 copies of questionnaires are distributed to the customers, and 421 valid copies are retrieved, with the retrieval rate 42%. The research
The Impact of Advertising on Consumer Purchase Decision ...
www.arcjournals.orgAdvertisement with endorsements creates easy remembrance for the customer’s for the advertised product. The customer often tends to associate the brand with the celebrity and can easily register the brand in their mind. According to a research “Impact of Promotional Activities on Consumer Buying Behavior: A Study
Intention Influence of Celebrity Endorsement on Consumer ...
www.iosrjournals.orgInfluence of Celebrity Endorsement on Consumer Purchase Intention DOI: 10.9790/487X-18110609 www.iosrjournals.org 3 | Page
Impact of Branding on Consumer Buying Behavior: An ...
hrmars.comInternational Journal of Academic Research in Business and Social Sciences 2017, Vol. 7, No. 7 ISSN: 2222-6990 595 www.hrmars.com There is huge literature dealing with the branding and its impact on consumer behaviour.
An Analysis Study of Improving Brand Awareness and Its ...
ijbssnet.comInternational Journal of Business and Social Science Vol. 6, No. 1; January 2015 66 An Analysis Study of Improving Brand Awareness and Its Impact on Consumer
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