THE INFLUENCE OF CULTURAL FACTORS ON CONSUMER …

Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires.

  Consumer, Behaviours, Buying, Consumer behaviour, On consumer, Buying behaviour, On consumer behaviour