CONTENTS
VCONTENTSHow to use this bookiiiSECTION 1BUSINESS ORGANIZATION AND ENVIRONMENT Nature of Business Types of Organizational External Organizational Planning Growth and Change and the Management of Change (HL only) Globalization133SECTION 2HUMAN RESOURCES Human Resource Organizational Leadership and Organizational and Corporate Culture (HL only) Employer and Employee Relations (HL only) Crisis Management and Contingency Planning (HL only)283SECTION 3ACCOUNTS AND FINANCE Sources of Investment Working Budgeting (HL only) Final Ratio Analysis367SECTION 4MARKETING The Role of Marketing International E-commerce517SECTION 5OPERATIONS MANAGEMENT Production Costs and Break-even Quality Innovation (HL only) Production Project Management (HL only)623SECTION 6BUSINESS STRATEGY 6376 Business Strategy639SECTION 7SUPPLEMENTARY INFORMATION 647Index 667
v CONTENTS How to use this book iii SECTION 1 BUSINESS ORGANIZATION AND ENVIRONMENT 1 1.1 Nature of Business Activity 3 1.2 Types of Organization 17 1.3 Organizational Objectives 37 1.4 Stakeholders 53 1.5 External Environment 65 1.6 Organizational Planning Tools 83 1.7 Growth and Evolution 97 1.8 Change and the Management of Change (HL …
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