Crafting vs. Executing Strategy

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Screen graphics created by: Jana F. Kuzmicki, Troy University Crafting vs. Executing Strategy Executing the Strategy Crafting the Strategy Executing the Strategy An action-oriented, make-things happen Primarily a market-driven Primarily an operations- task involving management's ability to activity driven activity Direct organizational change Successful Strategy making Successful Strategy depends on execution depends on Achieve continuous improvement in operations Business vision Doing a good job of and business processes Implementation Perceptive analysis of working through others market conditions and Move toward operating involves.

3 Building Core Competencies and Competitive Capabilities Crafting the strategy involves Identifying the desired competencies and capabilities to build into the strategy to help achieve a competitive advantage Good strategy execution requires Putting desired competencies and capabilities in place, Upgrading them as needed, and

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