Direct marketing code of practice Draft code for consultation

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Information Commissioner s Office Direct marketing code of practice Draft code for consultation Direct marketing code Contents Contents Foreword ........................................ ........................................ ..................2 About this Does the code apply to us? ........................................ ............................... 13 Planning your marketing : DP by 24 Generating leads and collecting contact details ........................................ .... 46 Profiling and data enrichment ........................................ ............................ 56 Sending Direct marketing messages ........................................ ................... 65 Online advertising and new 85 Selling or sharing 99 Individual 105 Exemptions ........................................ ........................................ ........... 116 Enforcement of this code .

Draft direct marketing code of practice Version 1.0 for public consultation 20200108 . 1 . Direct marketing code Foreword . ... technologies work. Therefore it is particularly important that you are ... This is a statutory code of practice prepared under section 122 of the Data

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