Focus Groups as Qualitative Research
Focus Groups asQualitative ResearchPLANNING AND RESEARCHDESIGN FOR Focus GROUPSContributors: David L. MorganPrint Pub. Date: 1997Online Pub. Date:Print ISBN: 9780761903437Online ISBN: 9781412984287DOI: pages: 32-46This PDF has been generated from SAGE Research Methods. Please note that thepagination of the online version will vary from the pagination of the print 2013SAGE Research MethodsPage 2 of 18Focus Groups as Qualitative Research : PLANNINGAND Research DESIGN FOR Focus AND Research DESIGNFOR Focus GROUPSThis chapter addresses the planning that must be done prior to doing Focus it and the next chapter on how to conduct and analyze Focus Groups will havemore emphasis on technical procedures.
focus group discussions occur. That case requires the usual protection of participants, with the added assurance that all the participants in each discussion truly belong to the shared milieu. Turning to budget issues as a factor in planning focus groups, one guideline is that
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