Guidelines for community-based ecotourism development

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Guidelines forcommunity-basedecotourismdevelopmentW WF International|July 2001Prepared byDr Richard Denman, The Tourism Company,11a High Street, Ledbury HR8 1DS, UKTel: +44 1531 635451Fax: +44 1531 Tourism Company is a UK- based tourismconsultancy working in the field of tourism research,planning, development and marketing, with a specialismin rural tourism, ecotourism and protected thanks for support from the Rufford Foundationand from the MAVA IMAGE: E PARKER, WWF-UKContentsIntroduction1The purpose of these Guidelines 1What is community - based ecotourism ? 2WWF s position 3PART AConsidering whether ecotourism is an appropriate option41Considering the potential conservation gain 4Capacity building for ecotourism in Sabah, Malaysia52Checking the preconditions for ecotourism 6Community Conservancies in Namibia73Adopting an integrated approach 8Developing tools for responsible ecotourism in Brazil9PART BPlanning ecotourism with communities and other stakeholders104Finding the best way to involve the community 105Working together on an agreed strategy 12Principles and criteria for parks136Ensuring environmental and cultural integrity 14An alternative way for the Mediterranean15PART CDeveloping viable community - based ecotourism projects167Ensuring market realism and effective promotion 16Joint action with a tour operator178Putting forward quality products 18Creating integrated tourist offers in Romania19PART DStrengthening benefi

1 Introduction Tourism is the world’s largest industry. It accounts for more than 10% of total employment, 11% of global GDP, and total tourist trips are predicted to increase

  Development, Guidelines, Based, Community, Ecotourism, Guidelines for community based ecotourism development