IMC PLAN - Daniela Stolk

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IMC PLANby Daniela Executive Summary Promotion Opportunity analysis 10 Communications Market analysis 12 Competitive analysis 14 Opportunity analysis 15 Target Market analysis Corporate Strategies 20 Corporate Image Strategy 21 Brand Development Strategy 22 Brand Positioning Strategy 24 Public Relations Strategy 25 Evaluation Integrated Marketing Communication Management 29 IMC Objectives 30 IMC Budget 31 Agency Selection 32 Internet Website IMC Objective One Consumer 36 Marketing Budget - Consumer 37 IMC Methodologies Consumer 39 Advertising - Consumer 40 Advertising Budget 41 Creative Brief - Consumer 42 Advertising Design 43 Consumer Promotions 44Table of Contents4 Personal Selling - Consumer 45 Sponsorship Programs 46 Database Programs 4

3 1.0 Executive Summary 7 2.0 Promotion Opportunity Analysis 10 2.1 Communications Market Analysis 12 2.2 Competitive Analysis 14

  Analysis, Plan, Imc plan