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Informed Delivery - USPS

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March 2022INFORMED Delivery OVERVIEW 2022 UNITED STATES POSTAL SERVICE2TableofContentsInformed Delivery OverviewUser Data and EngagementInteractive Campaigns Overview and Guide 2022 UNITED STATES POSTAL SERVICE3Informed DeliveryOverviewWHAT IS Informed Delivery ? 2022 UNITED STATES POSTAL SERVICE4INFORMED Delivery OVERVIEWThe Informed Delivery feature offers an integrated marketing approach to meet today s consumer a mailer participates in Informed Delivery , supplemental content, referred to as interactive campaigns, will be shownInteractive campaigns include custom images and a URL that directs the user to a digital experienceInformed Delivery users receive scanned images of the exterior of incoming letter-sized mailpieces (processed through automated equipment)

When Users are Engaging 82% Morning 16% Afternoon 2% Evening How Users are Engaging 79% Daily Digest Email 10% Informed Delivery Mobile App 11% Informed Delivery Dashboard Users of the Informed Delivery feature are highly engaged. Data from January 2020 Informed Delivery User Survey Source: January 2020 Informed Delivery User Survey

  Usps, Delivery, Informed, Engaging, Informed delivery

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