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Informed Delivery - USPS

March 2022 Informed Delivery OVERVIEW 2022 UNITED STATES POSTAL SERVICE2 TableofContentsInformed Delivery OverviewUser Data and EngagementInteractive Campaigns Overview and Guide 2022 UNITED STATES POSTAL SERVICE3 Informed DeliveryOverviewWHAT IS Informed Delivery ? 2022 UNITED STATES POSTAL SERVICE4 Informed Delivery OVERVIEWThe Informed Delivery feature offers an integrated marketing approach to meet today s consumer a mailer participates in Informed Delivery , supplemental content, referred to as interactive campaigns, will be shownInteractive campaigns include custom images and a URL that directs the user to a digital experienceInformed Delivery users receive scanned images of the exterior of incoming letter-sized mailpieces (processed through automated equipment)

When Users are Engaging 82% Morning 16% Afternoon 2% Evening How Users are Engaging 79% Daily Digest Email 10% Informed Delivery Mobile App 11% Informed Delivery Dashboard Users of the Informed Delivery feature are highly engaged. Data from January 2020 Informed Delivery User Survey Source: January 2020 Informed Delivery User Survey

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  Usps, Delivery, Informed, Engaging, Informed delivery

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