INTERNATIONAL

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INTERNATIONALMARKETING(Text and Cases)Fourteenth Revised Edition : 2015Francis , , , , School of Management Studies,Viswajyoti College of Engineering & Technology,Vazhakulam - 686 670, Kerala.(Formerly Professor and Chairman, Marketing Area, IIMK;Director, School of Management Studies,Cochin University of Science & Technology;Director, Albertian Institute of Management, Cochin;Director, Kochi Business School;Director, Mangalam Management Studies, Kottayam)E-mail: NEW DELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATIFirst Edition: 1998Reprint: 1999Second Revised Edition :1999 (October)Third Revised Edition:2000Reprint: 2001Fourth Revised Edition:2002Fifth Revised Edition: 2002 (July)Sixth Revised Edition:2003Seventh Revised Edition:2004Reprint: 2005Eighth Revised Edition:2006Ninth Edition: 2007Tenth Revised Edition:2009Eleventh Revised Edition:2010Twelfth Revised Edition:2012Thirteenth Revised Edition :2013Fourteenth Revised Edition :2015Published by:Mrs.

Preface to the Fourteenth Revised Edition This book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the following papers of different courses. MBA MM 3204 International Marketing

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