LINKS Marketing Strategy Simulation

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LINKS Marketing Strategy Simulation Revised February 2018 Randall G. Chapman, PhD ii LINKS Marketing Strategy Simulation Copyright (c) 2000-2018 by Randall G Chapman LINKS is a registered trademark of Randall G Chapman. All rights reserved. ISBN 1885837-39-9 LINKS Marketing Strategy Simulation iii Table of Contents Chapter 1: Introduction ........................................ ........................................ ................. 1 Why Use Simulations?.

2 LINKS Marketing Strategy Simulation management simulator can provide the student with a realistic education and training experience in the relative safety of the simulation’s operating environment.

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