PERCEIVED VALUE, SERVICE QUALITY, …
Serbian Serbian Journal of Management 7 (1) (2012) 25 - 36 Journal of Management PERCEIVED value , SERVICE quality , CORPORATE. IMAGE AND CUSTOMER LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN. Muhammad Ishtiaq Ishaqa*. aScholar of MBA (Honors), Department of Management Sciences, Global Institute Lahore (Pakistan). (Received 12 June 2011; accepted 28 October 2011). Abstract Today's economy is becoming extremely SERVICE -oriented, changing the paradigm of marketing research towards services (Carrillat, Jaramillo, & Mulki 2007).
model. These findings were found to be consistent with the research hypotheses that customer perceived value and service quality are positively related to …
Download PERCEIVED VALUE, SERVICE QUALITY, …
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Service Quality, Customer Perceived value, Of corporate image and reputation on, Of corporate image and reputation on service quality, The Relationship between Service Quality, Measuring Customer Satisfaction with Service, Effects of Customer Service and Product, Effects of Customer Service and Product Quality, Factors Affecting Provision of Service Quality, Service Quality, Competitive Advantage and, Service Quality, Competitive Advantage and Business, Perceived Value on Consumer, Perceived Value on Consumer Purchase Intention: The Moderating