Transcription of PERCEIVED VALUE, SERVICE QUALITY, …
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PERCEIVED VALUE, SERVICE QUALITY, …
Serbian Serbian Journal of Management 7 (1) (2012) 25 - 36 Journal of Management PERCEIVED value , SERVICE quality , CORPORATE. IMAGE AND CUSTOMER LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN. Muhammad Ishtiaq Ishaqa*. aScholar of MBA (Honors), Department of Management Sciences, Global Institute Lahore (Pakistan). (Received 12 June 2011; accepted 28 October 2011). Abstract Today's economy is becoming extremely SERVICE -oriented, changing the paradigm of marketing research towards services (Carrillat, Jaramillo, & Mulki 2007).
model. These findings were found to be consistent with the research hypotheses that customer perceived value and service quality are positively related to …
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