SPSS Tutorial - Multivariate Solutions

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spss TutorialSPSS TutorialAEB 37 / AE 802Marketing Research MethodsWeek 7Cluster analysis cluster analysis Lecture / Tutorial outline cluster analysis Example of cluster analysis Work on the assignmentCluster AnalysisCluster analysis It is a class of techniques used to classify cases into groups that are relatively homogeneous within themselves and heterogeneous between each other, on the basis of a defined set of variables. These groups are called clusters. cluster analysis and cluster analysis and marketing researchmarketing research Market segmentation .

Cluster Analysis • It is a class of techniques used to classify cases into groups that are relatively homogeneous within themselves and heterogeneous between each other, on the basis of a defined set of variables. These groups are called clusters. Cluster Analysis and marketing research • Market segmentation. E.g. clustering of

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