Transcription of SPSS Tutorial - Multivariate Solutions
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SPSS Tutorial - Multivariate Solutions
spss TutorialSPSS TutorialAEB 37 / AE 802 Marketing Research MethodsWeek 7 cluster analysis cluster analysis Lecture / Tutorial outline cluster analysis Example of cluster analysis Work on the assignmentCluster AnalysisCluster analysis It is a class of techniques used to classify cases into groups that are relatively homogeneous within themselves and heterogeneous between each other, on the basis of a defined set of variables. These groups are called clusters. cluster analysis and cluster analysis and marketing researchmarketing research Market segmentation .
Cluster Analysis • It is a class of techniques used to classify cases into groups that are relatively homogeneous within themselves and heterogeneous between each other, on the basis of a defined set of variables. These groups are called clusters. Cluster Analysis and marketing research • Market segmentation. E.g. clustering of
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