STRATEGIC MANAGEMENT PRACTICES AS A …

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STRATEGIC MANAGEMENT PRACTICES AS A COMPETITIVE TOOL IN ENHANCING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KENYA RUTH NYANCHOKA NYARIKI A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION, SCHOOL OF BUSINESS, UNIVERSITY OF NAIROBI NOVEMBER, 2013ii DECLARATION I hereby declare that this research project is my original work and has not been presented in any other university for an award. Signature: ........................................ .. Date: ........................... RUTH NYANCHOKA NYARIKI D61/68854/2011 This research project has been submitted for examination with my approval as the university supervisor. Signature.

Strategic management is an on-going process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals performance.

  Management, Strategic, Strategic management