Strategic Processes @ Nike—Making and Doing Knowledge ...
&Research ArticleStrategic Processes @ Nike making andDoing Knowledge ManagementGeorge Stonehouse1*,yand Sonal Minocha2z1Napier University Business School, Edinburgh, Scotland, UK2Raffles University, Raffles Education Corporation, SingaporeThis paper contrasts theory with practice through a case study of Strategic Processes ofknowledge management (KM) at Nike Incorporated. From its origins as a small specialistenterprise in 1972 to a multi-billion dollar global brand, the corporation has been continuously atthe forefront of developments in management practice and business innovation.
&Research Article Strategic Processes @ Nike—Making and Doing Knowledge Management George Stonehouse1*,y and Sonal Minocha2z 1Napier University Business School, Edinburgh, Scotland, UK 2Raffles University, Raffles Education Corporation, Singapore This paper contrasts theory with practice through a case study of strategic processes of
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