Unit 2: Developing a Marketing Campaign

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UNIT2: Developing A Marketing CAMPAIGNPearson BTEC Level 3 National Extended Certificate in Business Specification Issue 3 June 2016 Pearson Education Limited 201529Unit 2: Developing a Marketing CampaignLevel: 3Unit type: ExternalGuided learning hours:90Unit in briefLearners will gain skills relating to, and an understanding of, how a Marketing Campaign is introductionMarketing is a dynamic field central to the success of any business. You will gain an understanding of how a Marketing Campaign is developed. You will explore different stages of the process that a business goes through when Developing its Campaign and develop your own Campaign for a given will examine the Marketing aims and objectives for existing products/services and understand the importance of relevant, valid and appropriate research in relation to customers needs and wants. You will use given market research data and other information to make recommendations about the type of Marketing Campaign that a business should undertake.

o understanding customer wants and needs o developing new products o improving profitability o increasing market share o diversification o increased brand awareness and loyalty. xTypes of market – mass and niche market. xMarket segmentation. xBranding, brand personality, brand image, unique selling point (USP), implications of

  Customer, Improving, Segmentation