Unit 3: Introduction to Marketing
1Edexcel BTEC Level 3 Nationals specification in Business Issue 1 January 2010 Edexcel Limited 2009Unit 3: Introduction to MarketingUnit code: Y/502/5411QCF Level 3: BTEC NationalCredit value: 10Guided learning hours: 60Aim and purposeThe aim and purpose of this unit is to give learners an understanding of how Marketing , research and planning and the Marketing mix are used by all introductionMarketing is at the heart of every organisation s activity. Its importance is also growing in the non-commercial, public and voluntary sectors.
Edexcel BTEC Level 3 Nationals specification in Business 1 – Issue 1 – January 2010 © Edexcel Limited 2009 Unit 3: Introduction to Marketing
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