Using Research in Public Relations

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Public Relations Research in the Real World of Business By Laurel English, ABC. Principal, English Communications Laurel English, 2005. English Communications 12 Rambling Woods Dr. Morristown, NJ 07960. (973) 984-2525. (973) 539-7587 (fax). Laurel English 1. Public Relations Research Table of Contents Table of 1. Table of 2. Chapter 3. Chapter Introduction ........................................ ........................................ ....................................... 3. Role of Research in Public 3. Sources of information for secondary 5. What PR Research Can Do.

Chapter rationale This chapter is intended to demonstrate the value of public relations research to organizations, provide an overview of current research methods, and identify best research practices.

  Public, Relations, Public relations