Transcription of Using Research in Public Relations
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Using Research in Public Relations
Public Relations Research in the Real World of Business By Laurel English, ABC. Principal, English Communications Laurel English, 2005. English Communications 12 Rambling Woods Dr. Morristown, NJ 07960. (973) 984-2525. (973) 539-7587 (fax). Laurel English 1. Public Relations Research Table of Contents Table of 1. Table of 2. Chapter 3. Chapter Introduction .. 3. Role of Research in Public 3. Sources of information for secondary 5. What PR Research Can Do .. 5. Conducting Research to Develop Strategy .. 7. Conducting Research to Monitor Programs and Evaluate Results .. 8. Types of Public Relations Research .. 10.
Chapter rationale This chapter is intended to demonstrate the value of public relations research to organizations, provide an overview of current research methods, and identify best research practices.
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