WORKBOOK A: CREATING A COMMUNICATIONS PLAN

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WORKBOOK A: CREATING A. COMMUNICATIONS plan . TABLE OF CONTENTS. OVERVIEW OF COMMUNICATIONS 3. Steps Involved in CREATING a COMMUNICATIONS 4. Deciding Whether or Not to Outsource COMMUNICATIONS Planning ............................... 5. OUTSOURCING COMMUNICATIONS 6. COMMUNICATIONS PLANNING USING INTERNAL RESOURCES:................. 7. 1. Establishing the Goals for Your communication plan ........................................ ...... 7. 2. Defining Key Audiences ........................................ ........................................ ............ 9. Who Do You Ultimately Want to Influence?.

1. Establishing the Goals for Your Communication Plan The five steps involved in creating a communications plan are: (1) establishing goals; (2) defining key audiences; (3) identifying key messages; (4) creating a tactical outreach plan; and (5) specifying a timeline for moving forward. We will discuss each of these steps in turn.

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