WORKBOOK A: CREATING A COMMUNICATIONS PLAN
WORKBOOK A: CREATING A. COMMUNICATIONS plan . TABLE OF CONTENTS. OVERVIEW OF COMMUNICATIONS 3. Steps Involved in CREATING a COMMUNICATIONS 4. Deciding Whether or Not to Outsource COMMUNICATIONS Planning ............................... 5. OUTSOURCING COMMUNICATIONS 6. COMMUNICATIONS PLANNING USING INTERNAL RESOURCES:................. 7. 1. Establishing the Goals for Your communication plan ........................................ ...... 7. 2. Defining Key Audiences ........................................ ........................................ ............ 9. Who Do You Ultimately Want to Influence?.............................. ................................ 9. How Can You Reach Your Target Audiences?.............................. ........................... 11. 3. Identifying Key 12.
A communication plan will help ensure the success of your community’s OST programming planning effort by engaging stakeholders in the process and shaping the way the effort is perceived by everyone invested in or affected by this issue. Your communication plan can help you raise public awareness of your community’s OST
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