WORKBOOK A: CREATING A COMMUNICATIONS PLAN

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WORKBOOK A: CREATING A. COMMUNICATIONS plan . TABLE OF CONTENTS. OVERVIEW OF COMMUNICATIONS 3. Steps Involved in CREATING a COMMUNICATIONS 4. Deciding Whether or Not to Outsource COMMUNICATIONS Planning ............................... 5. OUTSOURCING COMMUNICATIONS 6. COMMUNICATIONS PLANNING USING INTERNAL RESOURCES:................. 7. 1. Establishing the Goals for Your communication plan ........................................ ...... 7. 2. Defining Key Audiences ........................................ ........................................ ............ 9. Who Do You Ultimately Want to Influence?

outreach plan; and (5) specifying a timeline for moving forward. We will discuss each of these steps in turn. The first step to producing a successful communications plan is to establish a set of clear and measurable goals. These goals highlight the desired outcome of promoting

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