WORKBOOK E: CONDUCTING IN-DEPTH INTERVIEWS

← Back to document page

WORKBOOK E: CONDUCTING IN-DEPTH INTERVIEWS WORKBOOK E -2- CONDUCTING IN-DEPTH INTERVIEWS TABLE OF CONTENTS OVERVIEW OF IN-DEPTH INTERVIEWS ........................................ .................................... 3 Steps Involved in CONDUCTING IN-DEPTH INTERVIEWS ........................................ ............................. 3 Advantages and Disadvantages of IN-DEPTH INTERVIEWS ........................................ ...................... 4 Deciding Whether or Not to Outsource IN-DEPTH INTERVIEWS .

Quality of data: Skilled interviewers are able respond to questions and probe for greater detail. Questions can be added or altered in real-time if needed. Short timelines: Data can be collected faster than other research methods—usually within a few weeks. Analysis can be challenging, time-consuming: Qualitative data can be

  Data