Green marketing: Consumers’ Attitudes towards Eco-friendly ...
Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector. Authors: ... (an American retail analyst from 1948) cited in The Green Marketing Manifesto (Grant, 2007, p. x (10)). This sentence is no longer at ... the consumer packaged goods (CPG) or FMCG sector should follow twelve trends, among these trends some of them ...
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