Example: bachelor of science
Customer Experiences
Found 2 free book(s)The Customer Value Proposition
www.engr.colostate.eduproduct marketing activities. It brings together customer intelligence, competitive insight, and product valuation. It delivers a concise, supportable statement of the product’s value. It quantifies how that value is realized based on all of the target user’s likely product experiences. The customer value proposition
Customer Profitability Analysis - CIMA
www.cimaglobal.comdetermining customer profitability requires a clearer understanding of the causes of the revenues and the costs. This guideline provides details of company experiences in examining the causal relationships between the drivers of customer satisfaction and customer revenues as well as in measuring the profitability and costs of servicing existing ...