Strategic Marketing: Planning and Control, Third Edition

Butterworth-Heinemann is an imprint of Elsevier. Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP ... Performance appraisal 285 Benchmarking 286 Controlling marketing performance 287 ... and knowledge required by an operational marketing manager. This mod-ule replaced the ‘Marketing Operations ...

  Performance, Marketing, Manager, Marketing manager, Elsevier, Marketing performance