The Bullwhip Effect in Supply Chains

SLOAN MANAGEMENT REVIEW/SPRING 1997 LEE ET AL. 93 N ot long ago, logistics executives at Procter & Gamble (P&G) examined the order pat-terns for one of their best-selling products, Pampers. Its sales at retail stores were fluctuating, but

  Management, Effect, Sloan, Bullwhip, Bullwhip effect, Sloan management