An Essential Guide to SWOT Analysis - Columbia University

for Strengths and Weaknesses, and look externally for Opportunities and Threats. Strengths Once you’ve identified the subject of your analysis (e.g. should we add x product to our lineup?), it is time to identify your strengths. Quality and reliability, for example, should always be strengths for any organization.

  Analysis, Your, Opportunities, Strength, Weaknesses, Your strengths, Your analysis