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Search results with tag "On consumer behavior"
IMPACT OF SOCIAL MEDIA IN ONLINE SHOPPING
ictactjournals.inimpact of social media on consumer behavior, consumers prefers online buying for convenience and most of the customers are checking the product information before buying the products. Bauboniene and Guleviciute [13] the main factors influencing consumers to shop online are convenience, simplicity and better price.
A Study on factors influencing consumer buying behavior …
www.ijsrp.orgperspectives on consumer behavior. Consumer behavior itself emerged as a distinct field of study in the 1960s. A major catalytic influence in its emergence was the formation of the Association for Consumer Research in 1969. Membership now exceeds 1700 (www.acrweb.org), and the growing maturity of