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Search results with tag "Green advertising"
REVEALING GREENWASHING: A CONSUMERS’ PERSPECTIVE
files.eric.ed.govA significant problem arising in discursive green marketing practices is the growth of greenwashing; companies providing irrelevant, exaggerated or false information regarding a product’s sustainable qualities. ... decreasing greenwashing or avoiding ambiguous green advertising (Davis, 1993, Delmas and Cuerel Burbano, 2011), naming different ...
Greenwashing in the New Millennium
m.www.na-businesspress.comenvironmentally responsible public image. The proliferation of environmental disinformation, or greenwashing, has become so common and is of such a concern, that EnviroMedia developed the Greenwashing Index to monitor ... Another reason why consumers may be suspicious of green advertising claims is that the