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ProspectTheory - University of Michigan Press
www.press.umich.eduCHAPTER 2 ProspectTheory Prospect theory is a theory of decision making under conditions of risk. Decisions are based on judgments. Judgments are assessments about the external state of the world. They are made especially challenging under conditions of uncertainty, where it is dif‹cult to foresee the consequences or outcomes of events with ...