Nation branding: Concepts, Issues, Practice

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recording or otherwise without the prior written permission of the publisher ... Practitioner Insight: Greek olive oil – The paradox of a product and a national icon (Anthony Gortzis) 140 Nation branding conceptual framework 141 ... Customer and citizen relationship management 227 Nation-brand ambassadors 227 Diaspora mobilization 228

  Citizens, Recording, Paradox, The paradox