Example: tourism industry
Search results with tag "Secondary research"
Marketing Research Project - MBA Shorcut's
mbashortcut.weebly.comSecondary research, the following sources were used: A: Websites of different toothpaste brands to know their unique selling propositions. B: Other journals and reports based on the attributes found out in the exploratory research and the secondary research, the information gap was identified and hence
Secondary Research - SAGE Publications Inc
www.sagepub.comsecondary research also is the cheapest and quickest form of market research. You ignore or skimp on it at your peril. Its range of applica- ... paper on whether the firm should expand into a particular market or pursue product development in a specific direction. In such instances,