Identifying the Factors Affecting Customer Purchase …

The results of this study shows that perceived value, customer knowledge, celebrity endorsement have significant relationship with purchase intention. Keywords: purchase intention, quantitative study, loyal customer, independent variable. ... right market unlike capturing only those markets from where high returns rise. Madahi and Sukati (2012 ...

  Identifying, Customer, Factors, Value, Affecting, Capturing, Identifying the factors affecting customer