Executive Summary Future Consumer 2022 - WGSN

In this executive summary, WGSN Insight highlights four consumer sentiments: Fear, Desynchronised Society, Equitable Resilience and Radical Optimism. These four global behavioural drivers will impact consumer mindsets and result in three consumer profiles: The Stabilisers, The Settlers and The New Optimists. The Stabilisers are prioritising ...

  Future, Consumer, Summary, Executive, Executive summary, 2220, Executive summary future consumer 2022