ADVERTISING'S FIFTEEN JIB FOWLES* BASIC APPEALS

average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on . If for no other reason than to preserve one's sanity, a filter must be developed in every mind to lower the number of ads a person is actually aware of -a number this particular study estimated at

  Appeal, Advertising, Wolfe, Jib fowles