Introduction: Pricing as an Element of the Marketing Mix

Source: Based on Nagle (1987). Product Distribution Promotion Create value Pricing “Harvests” value. 6 PRICING STRATEGIES Pricing and the Marketing Concept It is clear how product, distribution, and promotional activities can be guided by the mar - keting concept. Through marketing research (which, by the way, is a fifth important cate-

  Based, Value, Pricing, Value pricing