The role of “trust” in building customer loyalty in ...

iosrjournals.org

Gnrnst & Young Global Consumer Insurance Survey 2012, shows that on average, 38% of customers in India purchased more than one product from the same provider because they trusted the company. This implies customer trust in the company is a indispensable factor for insurance sector. If customers are loyal they will retain in the company and ...

  Global, Survey, Insurance, Consumer, Global consumer insurance survey