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Search results with tag "Psychographic"
Psychographic segmentation of the farm market - Maryse …
www.marysehudon.comPsychographic Segmentation of the- Farm Market Thomas F. Funk Maryse J. Hudon This article uses psychographic clustering techniques to segment the market for farm supplies.
Psychographic Characteristics of the
scholarsbank.uoregon.educharacteristics (i.e., values, attitudes, and lifestyles) of the millennial generation using a conceptual analysis method. Findings are translated into a market segmentation and preliminary target market description for use by wine sales and marketing staff.