Example: tourism industry
Search results with tag "Counting your customers the easy"
“Counting Your Customers” the Easy Way: An Alternative to ...
brucehardie.comFaderetal.: “Counting Your Customers” the Easy Way Marketing Science 24(2), pp. 275–284, ©2005 INFORMS 277 which are identical to the corresponding Pareto/NBD assumptions): (i) While active, the number of transactions made
“Counting Your Customers” the Easy Way: An Alternative to ...
brucehardie.com“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model Peter S. Fader Bruce G.S. Hardie Ka Lok Lee1 August 2003 Revised April 2004